Understanding Local Mobile Marketing

Are you confused yet? First it was social media and understanding how it can help your business. And before you can get it fully implemented and see the value with ROI, you are hit with this new trend – Local Mobile Marketing. Your head must be swimming with an overload of information.

Opportunities to do businesses with people on the other side of the globe became easier with Internet and websites. You no longer needed a brick and mortar office, an online presence will do. Your business can sell its products via an online site. Customers visit your “virtual store” and place their orders. Your system confirms it automatically while you wait for confirmation of their payment via your online merchant account and then the item is shipped to the client. Almost instantly your business cycle is complete.

But what if you DO have a brick and mortar business and don’t sell products online? You need to drive traffic not to an online store or website but to your PHYSICAL LOCATION. Local mobile marketing is the driving force behind getting new clients in your door.

What is local mobile marketing and how will it help your business?

The Mobile Marketing Association defines mobile marketing as, “… a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

A more specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders,” as provided by Wikipedia.

With millions of people having access to mobile phones, there is indeed a goldmine of opportunity when considering mobile marketing for your company, no matter how big or small it is.

Imagine sending out a promotion to your clients… to their mobile phones. It might be a dinner special, a unique offer only available using a special code found in your message or a free haircut for those who come and visit you on a certain day. No matter what your offer is, your clients will get the information instantly.

You have increased the likelihood that your message will be read immediately by sending it to your clients’ phone rather than their email Inbox, and if they just happen to be within the vicinity, you may have also increased the probability of them visiting your business NOW!

That is a very simplistic explanation of what local mobile advertising is, but this is just an introduction. If you want to learn more I can always text you. Put your business in front of those that take action, open the doors and get on board with local mobile marketing.